They open an account, put out some tweets and then they wonder why there aren’t thousands of people flooding to their account to follow them and buy their product or service.
The truth is that it takes time and effort to learn how to use Twitter for lead generation and sales. Getting followers is no easy task, converting followers into customers is even more challenging.
Luckily, I’m going to share with you a top strategy that I have used to help my clients turn their Twitter account into a highly effective lead generation tool.
Find out who your competitor’s customers are
It’s not enough to just get followers on Twitter. To get sales, you need to have followers that are interested in what your company is offering.
There may be no better tool to use to directly engage your competitor’s customers than Twitter. Just go to each of your competitor’s Twitter pages and click on their followers. Doing so will reveal every account that is following your competitors.
What a leads list!
While not every account that is following your competitors is doing business with them, but they all have indicated an interest. That means they are likely to be interested in knowing what your company has to offer as well.
Follow your competitor’s followers
Once you’re on their page and looking through their list of followers, begin to follow the accounts that look like they would be interested in your company.
Also look to see who is engaging with your competitor’s tweets by liking and retweeting them. Consider following these accounts as well. Engaging with your competitor’s tweets shows that they are active accounts with a strong interest in the subject matter that you are likely to be tweeting about as well.
When you follow someone on Twitter, they receive a notification that you have followed them. The reaction of most people is to then go to your account to see if you are worth following back.
Following your competitor’s followers will have a significant portion of them heading to your profile.
So make sure your profile is looking good and ready to impress. Pin a tweet to your profile with your best offer and include a link to a landing page where people can make a purchase or sign up.
To pin a tweet, create a tweet with your offer, call to action and link. Then, once the tweet is live, click on the drop-down menu in the top right corner of the tweet and choose “pin to your profile page.” Doing this will place the tweet at the top of your profile page, so it is the first tweet people see when visiting your page.
After following, give people 3-5 days to follow you back. If they don’t follow back, either their account is not active, or they’re not interested in you. Either way, go ahead and unfollow the people that don’t follow you back.
This will free up space in your network for you to be able to continue to follow your prospects on Twitter.
If you pursue this strategy, over time you will grow a highly targeted following full of potential customers.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.